123 Divorce Dallas is part of the competitive Family Law industry in Dallas, TX. Their objective was to begin ranking high for specialized keywords on major search engines and to create a sub-brand of the law firm.
Tools and Methodology
We accomplished the objective by utilizing Search Engine Optimization, also known as SEO. Specifically we moved away from a bloated Wordpress installation and redesigned every page with a heavy OnPage SEO application. Along with designing a new website that was much faster to load, we restructured their content architecture to be better read by Google's Search Engine algorithm.
We also wrote new content for the blog as well as imported and restructured existing content.
Utilizing the tactics and tools listed above we were able to begin ranking for important and competitive keywords within a few short months.