The Client

Northeast Eye Center was founded in March of 2004 by Dr. Michelle L. Martinez. Dr. Martinez is a graduate of the University of Houston College of Optometry. Before opening her own Optometry office, she graduated with Honors in 2002. Her undergraduate work was completed at the University of Notre Dame where she graduated with a Bachelor of Science degree in 1995.


How we helped

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Northeast Eye Center, located in Hurst, TX was first established March of 2004 by Dr. Michelle L. Martinez. Dr. Martinez. As an optometrist, competition is pretty stiff and Dr. Martinez needed a solid website that reflected her unique value to potential customers. As well as wanting to build a brand that she could scale from in all future endeavors.

Strategies Applied:

  • Direct mail marketing with personalized landing pages
  • Content marketing
  • Social media marketing
  • PPC Campaigns



Northeast Eye Center