Blogging is one of the most important elements in online marketing. You’ve probably heard it over and over, “Content is king”. That’s because it is and your blog is the ideal way to get quality content out there.
Blogs are on top of sales funnels for a reason, and there’s no real benefit in trying to push direct sales on it. Primarily, blogs serve a higher purpose of introducing what your website offers, or as a waypoint to your landing page. But not all blog content is equal. There’s not one single approach to online marketing. People who are viewing content see things differently from one another. Nevertheless, there are some factors that prove to be successful time and again. Striking visual content and helpful information are some of the best things you can add to your site. Here are 7 ways you can get sales with your blog without selling anything:
1. Add Some Personality to your blog
The idea here is to differentiate yourself from the rest of the crowd by putting your personality forward. Blog experts say that it’s not the product, brand or business you’re selling, but yourself. You will want to establish a tangible, emotional connection between you and your readers.
Emotion can play a lot when it comes to buying. Potential B2B customers are more likely to purchase a product or service based on what they feel instead of reasoning or logic. Make the connection by making it easier for your audience to understand your content. You can establish yourself as the subject matter expert and gain your audience’s trust on how to solve their problems.
2. Don’t Worry About Word Count
Researchers have tried to see if there’s a correlation between a blog post’s word count and quality. The main question they posed was, “Is there an optimal word count?”
The answer wasn’t the number of words, but the length of the content in minutes. Studies have found that instead of trying to fill in a post with 2000-plus words, it was better to put in informative content the audience could read within 7 minutes. When translated into words, it comes to just under a thousand words and is best described as the average blog post length.
Sometimes images can tell a lot of things without adding to word count. Comments and reading helpful comments also add to the attractiveness of a blog post.
3. Utilize Visual Data
A blogging initiative becomes successful if it starts getting significant traffic. Traffic are leads which may be converted to potential buyers. Videos and other visual content such as images, infographics, etc are more appealing to the reader because it is easy to understand. Colored graphical representations can add up readability by 80%. Use high-quality images instead of stock photos to really drive the content home.
It would be especially helpful if you can add visual demos regarding your service or product. You can tell a story on how it’s made and how it can be useful for your reader’s life. Your audience will then start to want it, need it or think about how they can use it.
4. Include A Contact Us Page
It’s easy to put in your contact information via web templates such as Joomla, WordPress, etc. Treat the people who contact you via social media, email or phone like a sales lead. These are the ones that are in the middle of your sales funnel because they are trying to get actual information before making the purchase. These points of entry are much more effective than trying to open a sales channel through your blog.
5. Participate in the Comments
While it’s not advisable to pitch in for sales at the actual blog content, you can always put them in at the comments section.
Part of why people post in the comments section is because they want a deeper explanation on a blog post topic. You can answer their questions and refer them to a part of your website e-commerce page. If you can, use your own name instead of your company’s name to make it appear more personal. At the very least, the commenters can be treated as warm leads because they are clearly interested in the particular niche or industry you’re in.
6. Don’t Forget Your Sales Funnel
Remember that the primary reason for blogging is to cultivate an emotional connection with the audience, deliver prospects and position your site as an authority in that particular industry. In short, you’re leading your readers by the hand down to the sales funnel in order to generate a lead.
Don’t make the mistake of pitching in your blog posts. The interested reader will contact you by the available channels (email, phone, social media) when they are ready. Blogs should be separate from an e-commerce site, as it should be about displaying knowledge and expertise about a niche. Don’t be too salesy and ruin the reputation you’ve worked hard to build.
7. Link Where Necessary
The world wide web was created for people to share information and to connect with each other. Your blog post may have been inspired from content on another site; don’t be afraid to share them. Link building is one of the most vital components in increasing your website’s visibility. It’s a part of SEO, which makes you appear on top of search results from search engines such as Google.
Using these tips and tactis and the overall philosophy of “provide value first” is the key to selling… without actually selling.